Ben Settle - Email Players 1 - 15 ((exclusive)) Now

Let’s get granular. What actual tactics are buried in this collection?

The early issues of Email Players focus on shifting a marketer's mindset from "providing free value" to "selling with every word". Key themes include:

: A cornerstone of his early teaching includes a breakdown of 24 different openings, subject lines, and approaches to boost sales immediately. The "Dark Side" of Growth Ben Settle - Email Players 1 - 15

When Settle launched Email Players in 2016, the idea of a physical newsletter about digital marketing seemed backwards. But that’s the point. Mailed copies ensure no algorithm, spam folder, or “promotions tab” gets between Settle and his readers. Issues #1–15 were written during what Settle calls his "pure napalm period"—less polished, more provocative, and packed with raw case studies from his own consulting clients.

Subject: Stop giving away your expertise Body: Most creators “teach” free and hope buyers magically appear. Sell a tight, useful product priced for buyers, not tire-kickers. My rule: if it takes me more than an hour to create, charge for it. [Link to product] Let’s get granular

These issues are not just theory. Settle reveals several specific tactics. For instance, issue #7 covers “The Puppy Dog Close” for email sequences — giving value so generously that buying feels inevitable. Issue #12 deconstructs “The Hater Filter,” advising readers to intentionally write emails that make time-wasters unsubscribe, thereby sharpening list quality. Issue #14 introduces “The 6-Word Story” as a template for creating curiosity gaps without clickbait.

By issue #12, Settle introduces his "Retro-Funnel" concept—using old-school direct mail postcards to drive people to an email list. The twist: the emails themselves are plain-text, personal, and often sent from a phone. Key themes include: : A cornerstone of his

Stop trying to trick people. Use "blind curiosity" or "blunt honesty" to get the click.