| Metric | Industry Benchmark (Good) | High-Performing Content Drivers | | :--- | :--- | :--- | | | 32% (Reels) / 68% (TikTok) | Showing the process (e.g., sewing, thrifting, ironing) | | Engagement Rate | 4–6% (micro-influencers) | Asking specific styling polls, “which shoe?” | | Click-to-Purchase | 1.8% (shoppable posts) | The "3 outfits, 1 item" style video | | Shares | 8–12% of total actions | Relatable “wardrobe mistake” content or “dupe” alerts |
: Teach "Color Harmony" or the 3-Color Rule —sticking to three colors to ensure a look is polished and intentional. | Metric | Industry Benchmark (Good) | High-Performing
This is the backbone of the industry. When you post an outfit, link every item. Be transparent. "Shop my storefront" links have higher conversion when you show yourself wearing the item for a week, not just trying it on once. Be transparent