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As recently as the 1990s, popular media was a monolith. In the United States, if you wanted to be part of the cultural conversation, you watched the finale of Cheers or endured the watercooler gossip about ER . The barrier to entry was high, but the shared experience was universal. Today, that monoculture is dead.

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One of the most dangerous evolutions of is the collapse of the boundary between journalism, politics, and performance. We have entered the era of "pop politics," where politicians are judged on tight ten-second clips designed for TikTok, and where cable news networks operate less like news bureaus and more like sports entertainment franchises. As recently as the 1990s, popular media was a monolith