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The Marvel Cinematic Universe (MCU) is a prime example of a successful franchise that's adapted to changing audience behaviors. With 23 interconnected movies and several TV shows, the MCU has become a cultural phenomenon. Other franchises, like Star Wars and Harry Potter, have also expanded into new territories, including streaming and theme park experiences.

: Streaming services (Netflix, Disney+), social media (TikTok, Instagram), and video-sharing sites (YouTube). BlacksOnBlondes.24.07.26.Madison.Wilde.XXX.1080...

Mosco, V. (2009). The political economy of communication (2nd ed.). London: Sage. The Marvel Cinematic Universe (MCU) is a prime