Bmw Type Next Font |link| -

: A display typeface for high-impact use cases.

is the official corporate typeface of BMW. It replaced BMW Type Global in 2017 as part of a brand refresh by the BMW Group Design team and typography studio Monotype . Bmw Type Next Font

Historically, BMW's identity was synonymous with "BMW Helvetica," a slightly modified version of the classic Helvetica Bold. However, as the brand moved toward electrification and high-definition digital interfaces, the limitations of a standard grotesque font became clear. : A display typeface for high-impact use cases

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