Rather than traditional search engines, youth now use social media to find everything from career advice to product reviews.
For brands and marketers looking to engage with Indonesian youth, there are several key takeaways: Rather than traditional search engines, youth now use
Indonesia's youth population is predominantly Muslim, with a significant proportion of young people living in urban areas. According to the Indonesian Ministry of Education and Culture, the country's youth population is projected to continue growing, with an estimated 70% of the population expected to be under the age of 30 by 2030. The majority of Indonesian youth are highly educated, with over 70% of young people aged 15-24 having completed senior high school. Rather than traditional search engines