(2025) : An animated family film that became Indonesia's biggest box office hit, reaching 10 million viewers within 60 days. The Most Beautiful Girl in the World
This paper examines the rise of ustadz (preachers) and hijrah influencers on Indonesian YouTube, who blend religious sermons with entertainment formats such as vlogs, pranks, and reaction videos. Drawing on a multimodal analysis of the top 50 religiously-affiliated entertainment videos (2022–2024) and semi-structured interviews with young Muslim viewers, I argue that YouTube has become a key site for “platform Islam”—a hybrid genre that commodifies piety through algorithmic optimization. While creators frame their work as dakwah (spreading the faith), their video structures mirror mainstream entertainment: clickable thumbnails, suspenseful editing, and monetization strategies (super chats, brand deals with halal products). This creates tensions between sincerity and performance, and between religious authority and participatory fandom. The paper contributes to debates on digital religion, platform capitalism, and post-secular public spheres in Southeast Asia. bokep anak ayah
If you look at the current landscape of , you cannot ignore the vertical video shift. Indonesia is one of TikTok’s largest and most active user bases. (2025) : An animated family film that became