: A leader in fantasy and drama, home to the Harry Potter (Wizarding World), DC Universe , and Lord of the Rings franchises. In 2025, it saw significant success with original titles such as One Battle After Another and Sinners .

: Controlling 7% of the market , Sony is unique as the only major without its own dedicated streaming service. Instead, it leans on cross-media synergy with PlayStation and franchises like Spider-Man and Jumanji .

What makes an entertainment production popular? Major studios rely on a mix of data, instinct, and existing intellectual property. In the current market, 80% of studio output consists of sequels, prequels, spin-offs, or adaptations. Original ideas (like Oppenheimer or Barbie ) are the exceptions—and when they succeed, they become the new franchises.