Indian fashion and beauty content are also gaining traction. From traditional attire like sarees and kurtas to modern fashion trends, creators are showcasing the country's unique style. Beauty influencers are sharing makeup tutorials, skincare routines, and product reviews, highlighting the growing interest in Indian beauty standards.
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Anxiety, depression, therapy — still treated as “Western” in most lifestyle content. When covered, it’s often an NRI creator talking to a Westernized audience. Indian fashion and beauty content are also gaining traction
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