: Rounded fonts like those used by easyJet are often perceived better than squared-off ones because their contours are softer on the eyes, making them highly effective for large-scale branding and signage. Emotional Connection EASYJET ROUNDED BOOK FONT
Not everyone loved it. A few purists complained that rounding letters was a softness masquerading as compromise — that boldness sometimes needs sharpness. The font, however, was unfazed. It kept doing what it did best: making instructions feel humane.
EasyJet Rounded Book is a custom typeface designed by the London-based studio Dalton Maag for the airline : Rounded fonts like those used by easyJet
: Rounded fonts like those used by easyJet are often perceived better than squared-off ones because their contours are softer on the eyes, making them highly effective for large-scale branding and signage. Emotional Connection
Not everyone loved it. A few purists complained that rounding letters was a softness masquerading as compromise — that boldness sometimes needs sharpness. The font, however, was unfazed. It kept doing what it did best: making instructions feel humane.
EasyJet Rounded Book is a custom typeface designed by the London-based studio Dalton Maag for the airline