Stop writing ads for the fantasy “ready-to-buy” customer. Find out where your market is on the 1–11 scale. Then lead them by the hand… one degree at a time.
♻️ Repost if you’re tired of cold traffic ignoring your best offers. eugene schwartz breakthrough advertising pdf 11 hot hot
Schwartz also emphasizes the importance of specificity and concreteness in advertising. He argues that vague, general claims and superlatives (e.g., "the best," "the greatest") are ineffective and often come across as insincere. Instead, advertisers should focus on making specific, measurable claims that demonstrate the value and benefits of their products or services. Stop writing ads for the fantasy “ready-to-buy” customer
The original five awareness levels Schwartz defines are: ♻️ Repost if you’re tired of cold traffic
or "nuggets of wisdom" that Schwartz shared in his lectures to help writers connect with a market's "chimpanzee brain". The 11 Core Lessons from Eugene Schwartz