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The evolution of these campaigns has not been without friction. Early awareness efforts—think of the scare-tactic PSAs of the 1980s or the shock-value posters about drunk driving—often treated survivors as cautionary props. Their trauma was a spectacle meant to horrify the viewer into compliance.

Because awareness should not come at the cost of the aware.

The Power of Resilience: Survivor Stories and the Impact of Awareness Campaigns


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