Kilbourne, J. (1999). Can't buy my love: How advertising changes the way we think and feel. Free Press.
Psychologically, these clips trigger —the brain’s pleasure in seeing a perfect seal. Visually, they are an antidote to the “clothing cloud” of 2020-2023 (think: tie-dye sweats). After years of hiding in softness, the sucking clip says: I am back in my body. And my body has a shape.
A sucking clip is a simple device that consists of a rubber or silicone cup attached to a metal or plastic stem. The cup is designed to create a vacuum seal when pressed against a surface, allowing the clip to grip the object. The suction force is created by the difference in air pressure between the inside of the cup and the outside environment.
