The story follows Neelam (Sangeetha), a single mother living with her teenage daughter Nazia (Bandhavi Sridhar) in a middle-class Hyderabad apartment. Their peaceful life is shattered when Nazia begins exhibiting terrifying, inexplicable behavior. Desperate for help, Neelam turns to her timid neighbor, Gopi (Thiruveer), who is initially reluctant but eventually risks his life to help them. They soon discover that Nazia is possessed by a malevolent spirit linked to gruesome historical events in Chittoor.
For a film that cost ₹5–6 crores, this loss represents erased by one pirate site.
While it was released in theaters in late 2022, it remained a massive talking point through 2023 following its digital premiere. Regarding your mention of
Masooda stood out in the 2023 streaming lineup for its atmospheric dread and lack of "jump scare" reliance. Supernatural Horror / Drama Director: Sai Kiran
Masooda relied on long-tail digital revenue to become profitable. Because iBomma provided permanent, ad-free (illegal) access, the film’s visibility on Aha was severely undermined. Producers of mid-budget films now factor in a “piracy tax” – expected loss of 30–40% of digital revenue.