Psychologists note that this trend spiked after the pandemic. When lockdowns removed the ability to experience joy externally, people turned to micro-indulgences. Now, with hybrid work models blurring the lines between office and home, the "I Meli Dulu" philosophy serves as a —a way to say, "I worked hard, so I will play hard, right now ."
But what exactly is "I Meli Dulu"? It is more than a hashtag; it is a cultural reset. It is the act of buying the concert ticket before paying the credit card bill. It is ordering the truffle fries while on a diet. It is saying "yes" to the spontaneous road trip even when your to-do list screams "no." i meli 3gp dulu hot