Most people suffer from the optimism bias—the belief that negative events happen to others, not us. A statistic like "1 in 5 women experience sexual assault" is abstract. However, hearing a friend describe her specific experience shatters that shield. bypass intellectual defenses and land directly in the empathetic centers of the brain.
Shows others they are not alone in their struggle. indian real patna rape mms new
Some notable awareness campaigns include: Most people suffer from the optimism bias—the belief
How do we know if a campaign is working? Vanity metrics (views, retweets) are cheap. True impact is measured in behavior change. indian real patna rape mms new