Enter the seedy underbelly of the internet. The phrase is a specific query born out of three distinct needs:
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In the summer of 2013, the music industry hit a technological and cultural inflection point. Samsung bought one million copies of an album before anyone heard a single bar. Jay-Z declared the death of the traditional album rollout. And across the globe, millions of fans typed a specific string of text into Google search bars: Enter the seedy underbelly of the internet