Identifying who the real rivals are—often, they aren't companies making the same product, but companies fulfilling the same symbolic need. Why It Remains Relevant
Alberto L. Wilensky's " Marketing Estratégico " is a seminal work that shifts the focus of marketing from purely functional attributes to the . Wilensky argues that consumers don't just buy products for what they do, but for what they mean , often driven by unconscious and irrational desires. Key Themes of the Report
Identifying who the real rivals are—often, they aren't companies making the same product, but companies fulfilling the same symbolic need. Why It Remains Relevant
Alberto L. Wilensky's " Marketing Estratégico " is a seminal work that shifts the focus of marketing from purely functional attributes to the . Wilensky argues that consumers don't just buy products for what they do, but for what they mean , often driven by unconscious and irrational desires. Key Themes of the Report marketing estrategico alberto wilensky pdf hot