Mito Do Empreendedor Pdf

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O Mito do Empreendedor (The E-Myth Revisited) by Michael E. Gerber is a fundamental text in business literature that challenges the idea that most small businesses are started by true entrepreneurs. Instead, Gerber argues they are started by "technicians" who suffer from an "entrepreneurial seizure"—the false belief that because they understand the technical work of a business, they understand how to run a business that does that work. Essential Concepts mito do empreendedor pdf