What’s beautiful? Cities shut down for these. Offices host potlucks . Neighbors exchange mithai (sweets). Even atheists join in.
From side-splitting naukar-shahi skits to heartfelt boliyan performances at wedding seasons, Punjabi creators are mastering the art of the 3-minute vertical video. The old "3gp" format might be a throwback to slower internet days, but the spirit remains: quick, lightweight, and shareable content that doesn't need fancy production.