Imagine two graphic designers apply for a senior role. Both have identical resumes and portfolios. But Designer A has a dormant Instagram account with five photos of sunsets. Designer B has an active Behance and Instagram account where they post weekly design breakdowns, comment on typography trends, and share "failed designs" with lessons learned.
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A study published in PMC found that negative social media content can overshadow high professional competence, whereas professional content sends a "positive fit signal" that supports hiring intention. Imagine two graphic designers apply for a senior role
Avoid venting about past employers or colleagues. Designer B has an active Behance and Instagram
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