Recent campaigns (e.g., the April 2026 London launch) use "living magazine" styles, featuring ornate, high-fashion photography and moodboard-style inspiration.

For 2025, has transitioned into a "Violet Grey 2.0" phase after being reacquired by founder Cassandra Grey. While its consumer-facing brand remains synonymous with high-end curation and "Hollywood cool," the internal career experience is sharply polarized by reports of a high-pressure, often difficult work culture. Social Media & Content Strategy (2025)