This paper explores the intersection of sensory marketing, controversy, and career longevity through the case study of the social media personality known as Adorexkeya. By analyzing the specific auditory phenomenon referred to in online communities as the "wet clap," this research examines how non-verbal, auditory cues are utilized to maximize engagement metrics on platforms like TikTok and X (formerly Twitter). The study further investigates the transition of such viral moments into sustainable career capital, assessing the risks of typecasting, platform dependency, and the evolving landscape of the "creator economy" where shock value often supersedes traditional talent.
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Born on March 9, 1998, in Memphis, Tennessee, Zakeya Amber operates primarily under the handle Adorexkeya . This paper explores the intersection of sensory marketing,
Of course, Adorexkeya's rise to fame has not been without controversy. Critics have accused her of being explicit, attention-seeking, and promoting unhealthy attitudes towards sex and relationships. Some have even called for her to be banned from social media platforms, citing concerns about the impact of her content on young people. Born and raised in Las Vegas, Nevada, she