| Metric | Target (3 months) | |--------|-------------------| | | 2 M cumulative impressions across Instagram + TikTok. | | Engagement Rate | ≥ 7 % on Reels/TikToks (likes + comments + shares). | | Newsletter Growth | +10 k subscribers (incl. 2 k premium). | | Microsite Visits | 150 k unique visitors, average session > 3 min. | | AR Filter Usage | 30 k activations, 12 % conversion to microsite visit. | | Merch Sales | $50 k in first month post‑launch. | | Earned Media | 10+ features in lifestyle & music publications. |
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