Algorithms allow platforms to serve highly specific content to niche audiences, ensuring that there is "something for everyone."
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The single most significant shift in over the last decade is the fragmentation of distribution. The "Streaming Wars" pit Disney+, Max (formerly HBO Max), Prime Video, Apple TV+, and Paramount+ against legacy Netflix. Algorithms allow platforms to serve highly specific content
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Shows like Squid Game (South Korea) or Money Heist (Spain) have proven that language is no longer a barrier to becoming a global phenomenon. Entertainment content is increasingly reflecting a multi-faceted world, allowing audiences to see themselves represented in stories that were previously gatekept by traditional studios. Transmedia Storytelling: Worlds Beyond the Screen