Sakurai's popularity was driven by her "Lolita-style" aesthetic, which contrasted with her reported high-energy and outgoing personality. Throughout her career, she operated under different stage names to navigate various segments of the industry:

To ask "Who is Ria Sakurai?" is to ask about the future of sensory design. Born in Kyoto in 1988 and raised between Tokyo and Berlin, Ria Sakurai is a multidisciplinary artist, industrial designer, and creative director. She is best known for her ability to strip objects down to their emotional core, removing the superfluous to reveal a raw, tactile honesty.