Medium Pdf - Rosalind Krauss Reinventing The

Think of painting. The default support is the canvas. The default tool is the brush. An artist who doesn't question these things is operating on "automatic pilot." They are just making another painting because that’s what painters do .

An artist reinvents a medium by rediscovering or inventing a technical support and then exploring its unique formal and conceptual possibilities. rosalind krauss reinventing the medium pdf

Rosalind E. Krauss (American art critic, professor at Columbia University, co-founder of October journal) Title: “Reinventing the Medium” Publication: Critical Inquiry , Winter 1999 Core Objective: To rescue the concept of the “artistic medium” from obsolescence and technological reductionism by redefining it for contemporary art practices (video, photography, installation, digital art). Think of painting

Can an artist truly create their own "rules" without the backing of a traditional discipline? To help you get the most out of this text, An artist who doesn't question these things is

References: Krauss, R. (1999). Reinventing the Medium. In R. Krauss, The Optical Unconscious (pp. 277-295). MIT Press.

Rosalind Krauss's 1999 essay "Reinventing the Medium" argues that artists can counter the "deadening generality" of postmodernism by engaging in "redemptive obsolescence," utilizing technologically outdated mediums as new "technical supports". By embracing "differential specificity," artists like James Coleman and William Kentridge redefine artistic mediums through recursive, rule-based structures rather than traditional material purity. Read the full article at Critical Inquiry . Reinventing the Medium | Critical Inquiry: Vol 25, No 2