While mainstream Bollywood often generalizes Rajasthani culture, specific depictions—like those seen in shows like Yeh Rishta Kya Kehlata Hai (in its early seasons) or films set in Jaipur and Jodhpur—highlight the specific aesthetics of Marvadi romance: the vibrant poshaks , the importance of teej and gangaur festivals, and the polite, formal language ( Aap instead of Tum ) used between couples.