: Colloquial Indonesian slang often used in romantic or humorous "bucin" (love-slave) couple content.
The term "ayang" (a slang version of sayang or "dear") highlights the "couple-centric" nature of the content often found in these viral trends [2].
The Si Hijab phenomenon has also given rise to a new wave of high-quality lifestyle and entertainment content, showcasing the best of Indonesian fashion, beauty, and culture. From fashion tutorials to beauty tips, Indonesian influencers and content creators are producing engaging and informative content that caters to the interests of young Muslim women.