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There is simply too much content. Consumers suffer from "decision paralysis"—spending 10 minutes scrolling Netflix only to watch nothing. Studios are forced to cut through the noise with aggressive marketing and shorter attention-grabbing trailers (e.g., vertical, 6-second formats for mobile). theporndude top

Consumers tired of managing 5+ subscriptions will flock to "super-aggregators." Examples include Apple TV (which houses Paramount+, Prime Video, and Starz) and Verizon’s +play platform. The media landscape will mirror cable’s old bundle—but now, it's digital. Enjoyed this deep dive