Modern entertainment doesn't stop when the credits roll. We are living in the age of the and Transmedia Storytelling . A popular media franchise today often spans across: Feature Films Limited Series Video Games Podcasts and AR Experiences

: The dominant force, including social media (Instagram, TikTok), video sharing (YouTube), podcasts, and websites. It is characterized by high interactivity and user-generated content.

The industry remains dominated by major conglomerates, though consumption habits are increasingly fragmented.

Breaking it down: