: Popular media is currently pulled in two directions. While short-form vertical video (TikTok, Reels) dominates quick consumption, there is a simultaneous rise in high-quality, immersive long-form "feature stories" designed to capture deep attention. Key Media Trends for 2025
The entertainment industry has experienced significant growth in recent years, driven by the rise of streaming services, social media, and changing consumer behaviors. This report provides an overview of the current state of entertainment content and popular media, highlighting trends, challenges, and opportunities in the industry.
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Disney+, HBO Max (now Max), Amazon Prime, and Apple TV+ joined the fray, fragmenting the market. To manage this fragmentation, aggregators like JustWatch emerged, and piracy saw a renaissance—ironically, because paying for ten different subscriptions began to feel harder than illegal torrenting.
