Entertainment giants are increasingly using exclusivity to force "cord-cutting" and secure long-term subscribers. By moving massive properties—like to YouTube or Thursday Night Football
For the consumer, the message is clear: The era of passive consumption is over. To engage with the best of popular media, you now have to hunt, subscribe, and curate. In the battle for your attention, exclusivity is the ultimate weapon—and the ultimate tax.
Entertainment giants are increasingly using exclusivity to force "cord-cutting" and secure long-term subscribers. By moving massive properties—like to YouTube or Thursday Night Football
For the consumer, the message is clear: The era of passive consumption is over. To engage with the best of popular media, you now have to hunt, subscribe, and curate. In the battle for your attention, exclusivity is the ultimate weapon—and the ultimate tax.
