In the early 2010s, digital cameras had become ubiquitous, but many photographers were unhappy with the results. Digital photos were often too sharp, too clean, and lacked the "soul" of film stock like Kodak Portra, Fuji 400H, or Ilford HP5.
You might ask: Why not just use Mastin Labs, RNI Films, or Native Fujifilm simulations? VSCO Film Bundle -Pack 01-07- For ACR