Why?

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To understand where we are, look at the last decade. The 2010s promised a “Golden Age of Television” via the streaming bundle (Netflix, Hulu, Amazon). But the 2020s delivered the unbundle . Now, every studio has its own walled garden: Disney+, Max, Peacock, Paramount+, Apple TV+, and a dozen niche services. To watch a single franchise, a fan might need three subscriptions.