A 2022 survey found that nearly 66% of married Indians feel their marital bond has weakened due to excessive screen time, a phenomenon often called "phubbing" (ignoring a partner for a phone).
For a comprehensive academic perspective on this topic, the most relevant paper is " Youth, Gender and Mobile Phones in Chennai City
Cell phones have undoubtedly changed the way people interact and form relationships in Tamil Nadu. Here are a few ways in which cell phones have impacted Tamil relationships:
In the golden age of Tamil cinema, the thaali (mangalsutra) was the symbol of a bond. Today, in both real life and , the bond is often the SIM card.